This week, Roger sits down with Mark Young, author of Date Your Clients and CEO of Ryze Agency, to discuss his innovative approach to client engagement. Mark draws a fascinating parallel between business relationships and dating, emphasizing the importance of securing the next "date" to foster long-term connections. They explore his diverse career, which includes running a digital marketing firm and leading a medical device company, uncovering how these experiences have shaped his entrepreneurial philosophy. Along the way, Mark introduces key business concepts like the Unique Selling Proposition (USP) and the significance of loving your audience more than your product.

The conversation dives into balancing business growth with personal well-being, highlighting themes of radical generosity and the power of proximity. Mark shares compelling stories, including his involvement in health and wellness initiatives, featuring a medical device company that non-pharmaceutically lowers blood pressure. The episode concludes with a forward-looking discussion on the future of business in the ever-evolving digital age. Packed with practical advice, inspiring anecdotes, and actionable insights, this episode is a must-listen for entrepreneurs at every stage of their journey.