{"product_id":"ecommerce-brand-guide-to-the-galaxy-volume-i-launch-sequence","title":"Ecommerce Brand Guide to the Galaxy - Volume I: Launch Sequence","description":"\u003cp\u003e\u003cspan\u003eMost ecommerce brands don’t fail because of bad products.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThey fail because the math doesn’t work — and the brand doesn’t mean anything.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eThe eCommerce Brand Guide to the Galaxy (Volume I)\u003c\/span\u003e\u003cspan\u003e is a practical, founder-focused guide to building a profitable ecommerce brand that lasts. Not by chasing tactics or trends, but by mastering the fundamentals most founders overlook: customer psychology, unit economics, pricing strategy, and contribution margin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis book is for founders who want clarity — not noise.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInside, you’ll learn how to:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eIdentify the difference between a \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003ebad customer avatar\u003c\/span\u003e\u003cspan\u003e and a \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003ehigh-value one\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eTranslate product features into \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eemotional meaning\u003c\/span\u003e\u003cspan\u003e that creates loyalty\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eUnderstand \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003econtribution margin\u003c\/span\u003e\u003cspan\u003e (and why revenue alone lies)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eTrack and apply \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eCAC, LTV, and AOV\u003c\/span\u003e\u003cspan\u003e without drowning in spreadsheets\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eChoose the right \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003epricing strategy\u003c\/span\u003e\u003cspan\u003e for profitability, not popularity\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eThink like a \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e$10M+ operator\u003c\/span\u003e\u003cspan\u003e, not a short-term marketer\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eRather than theory or fluff, this guide breaks down complex concepts into simple frameworks, visual calculators, and real-world examples you can apply immediately to your own business.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you’ve ever asked:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"a-text-italic\"\u003e“Why are sales up but profits still tight?”\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-text-italic\"\u003e“Why does this brand feel premium while mine feels replaceable?”\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-text-italic\"\u003e“How do I know if scaling will actually make me more money?”\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eThis book gives you the answers — and the thinking behind them.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eVolume I lays the foundation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt’s not about hacks. It’s about building a brand and a business that actually works.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eWho this book is for\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eEcommerce founders\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eDTC operators and brand builders\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eMarketers who want to understand the business, not just the ads\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eAnyone tired of chasing growth without profitability\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Mark Young","offers":[{"title":"Kindle","offer_id":45028390240432,"sku":null,"price":6.95,"currency_code":"USD","in_stock":true},{"title":"Paperback","offer_id":45028390273200,"sku":null,"price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/4713\/6176\/files\/71kDlqpWpxL._SL1500.jpg?v=1774655646","url":"https:\/\/themarkyoung.com\/products\/ecommerce-brand-guide-to-the-galaxy-volume-i-launch-sequence","provider":"The Mark Young","version":"1.0","type":"link"}